Founded in Vienna in 2013, woom was created with a clear mission: to design bikes exclusively for children. The starting point was the realization that most children were riding scaled-down adult bikes without proper ergonomic adaptation.
From the beginning, woom has focused on child-specific geometry, lightweight construction, and carefully engineered details. Each model is developed to support balance, control, and natural progression, enabling an intuitive and confidence-building riding experience.
woom has grown into an international premium brand within the children’s cycling segment and is widely regarded as a reference in the category. The brand combines technical precision with a clear purpose: making it easier for children to develop skills and enjoy riding.
Today, woom represents a specialized platform within premium children’s bikes—designed from the ground up for young riders.