Founded in Vienna in 2013, woom was created with a clear mission: to design bikes exclusively for children. The starting point was the realization that most children were riding scaled-down adult bikes without proper ergonomic adaptation.
From the beginning, woom has focused on child-specific geometry, lightweight construction, and carefully engineered details. Each model is developed to support balance, control, and natural progression, enabling an intuitive and confidence-building riding experience.
woom has grown into an international premium brand within the children’s cycling segment and is widely regarded as a reference in the category. Its strong focus on children gives the brand relevance well beyond the traditional cycling industry, extending into markets for high-quality children’s products and active leisure.
Today, woom represents a specialized platform within premium children’s bikes—designed from the ground up for young riders.
Response Nordic distributes woom to retailers in selected European markets.
Interested in becoming a woom retailer? Apply to become a retailer.