Felt is built on a clear philosophy: speed is the foundation of everything they do. The goal is to develop bikes that push the boundaries of performance through continuous improvement and innovation.
The brand is driven by an engineering-first approach where function is prioritized over form. Through the development of frame design, aerodynamics and geometry, Felt works to optimize performance in real-world conditions.
With roots in competition and a focus on marginal gains, Felt has established a strong position within the performance cycling market, particularly in road cycling and triathlon. Its technical profile and racing heritage make the brand especially relevant to specialist bike retail and performance-focused cycling environments.
The portfolio reflects this clear focus on engineering and racing DNA — with bikes developed for one clear purpose: to increase speed.
Response Nordic distributes Felt to retailers in selected European markets.
Interested in becoming a Felt retailer? Apply to become a retailer.