Norco is a family-owned Canadian bicycle brand rooted in British Columbia — a region known for some of the most challenging and inspiring terrain in mountain biking. Originally founded as Northern Cycle Industries, the brand has always been driven by one simple idea: build better bikes for real riding.
The terrain surrounding Norco’s home has always shaped the bikes they create. Trails, mountains and natural challenges influence design, geometry and ride feel, and that connection to real riding remains central to the brand.
Norco is built by riders who continuously work to improve the riding experience. Through innovation in frame design, suspension systems and geometry, Norco develops bikes built for modern mountain biking. Its broad model range also gives the brand a natural position across the cycling market, from the wider sports industry to specialist cycling.
Today Norco represents an established brand within mountain bikes, gravel bikes and e-mountain bikes — designed for riders who value precision, control and real ride performance.
Response Nordic distributes Norco to retailers in selected European markets.
Interested in becoming a Norco retailer? Apply to become a retailer.