Progressive
Mountain Bikes
for Modern Riding

Personalized bike setup - a unique Norco advantage

Ride Aligned™ is Norco’s system for dialing in bike setup based on rider size, riding style and terrain. Through a simple and precise process, riders and retailers can optimize bike setup for improved control, comfort and cycling experience.
Ride Aligned is Norco specific.

Bikes built for precise ride feel.

Norco is known for refined geometry and frame platforms developed for modern mountain biking. The result is bikes that deliver stability, control and confidence on trail, in technical terrain and at speed.

Developed alongside some of the most influential riders in the sport.

Norco Race Division is led by downhill legend Greg Minnaar, while riders like Brage Vestavik represent a new generation of progressive freeride and mountain bike culture.

A diverse lineup built for different riding styles.

From progressive trail and cross-country bikes to versatile gravel platforms and accessible mountain bikes — alongside powerful e-mountain bikes designed for demanding terrain.

Norco is a family-owned Canadian bicycle brand rooted in British Columbia — a region known for some of the most challenging and inspiring terrain in mountain biking. Originally founded as Northern Cycle Industries, the brand has always been driven by one simple idea: build better bikes for real riding.

The terrain surrounding Norco’s home has always shaped the bikes they create. Trails, mountains and natural challenges influence design, geometry and ride feel, and that connection to real riding remains central to the brand.

Norco is built by riders who continuously work to improve the riding experience. Through innovation in frame design, suspension systems and geometry, Norco develops bikes built for modern mountain biking.

Today Norco represents an established brand within mountain bikes, gravel bikes and e-mountain bikes — designed for riders who value precision, control and real ride performance.