Peaty’s is a UK-based bike brand developed by riders from the mountain biking community, with a clear goal: to make bike maintenance easier.
The brand was founded by former downhill world champion Steve Peat, together with a team of riders, mechanics and product specialists who wanted better solutions for cleaning, maintenance and tubeless setups. The products are developed in close collaboration with the riding community and tested where they are actually used – on trails, gravel and road.
With its strong roots in the cycling community, Peaty’s has a natural position in the market for bike accessories and maintenance, with relevance across both the wider sports industry and the specialist cycling market.
Peaty’s also places strong emphasis on sustainability. The products are developed using biodegradable ingredients, recyclable packaging and solutions that make bike care more responsible, without compromising performance or ease of use.
Response Nordic distributes Peaty's to retailers in selected European markets.
Interested in becoming a Peaty's retailer? Apply to become a retailer.