TRUE is a brand built around practical functionality, compact design and equipment that is easy to keep close at hand when needed. The philosophy is simple: creating smart, functional solutions that do more without taking up more space.
The brand has a clear connection to outdoor and camping, hunting and fishing, while its functional profile also gives it relevance within hardware, tools and DIY. The common denominator is practical solutions designed for situations where functionality, accessibility and compact design matter.
TRUE combines considered design and practical utility in a concept with broad relevance across both active and practical use.
Response Nordic distributes TRUE to retailers in selected European markets.
Interested in becoming a TRUE retailer? Apply to become a retailer.